Our history

The Art of Loving opened in 2002. Owners Vera Zyla and John Ince sought to create a sex-positive environment that would foster the joys of erotic loving through retail products, education and artistic creation. 

We are proud of our success since then. We now carry over 1000 different pleasure products and boast the best selection of sexuality books and educational videos in Vancouver. 

Our seminar program is very busy with seminars on a wide range of sexual subjects. Over 1000 people a year attend our programs. The media has been very interested in our seminars, especially our Kissing Class. The CBC, The Women’s Network and in 2006 ABC television from New York have all sent crews to film the event.

Sometimes we take our seminars “on the road.” Vera and John have given seminars at universities, conferences, trade shows, private homes, and every spring Vera presents at an innovative “pre-marriage” course  at a local church.

Erotic art is an especially important part of our agenda. We have done shows featuring local graphic artists, Japanese Shunga art, erotic lamps, and photography. One of our shows, Public Sex, Art and Democracy attracted enormous media attention. We were featured on the front page of the Globe and Mail, in numerous articles in the local press, and on national television news shows. 

Reporters from as far afield as London, Taipei and Maimi called to get the story. (Some of the stories are archived here.)  We are proud to have established the right for artists to explore explicit sexual themes on their canvases and in their performances in Vancouver. 

John's book The Politics of Lust, was released in the fall of 2003 and John did a cross-Canada book tour to promote it. Several of the reviews are archived here: Reviews The Politics of Lust. The title was published in 2005 in the United States by Prometheus Books. In December 2005 the Georgia Straight profiled him in a cover story Sexual Freedom Fighter.

We started our online store in 2003 and it is now going strong. We completely revamped our website in 2007.

Because of the innovative nature of our business, we have attracted considerable media interest, some of which we have archived here: Media Coverage The Art of Loving.